| |
News
(Source:
www.brasil.gov.br - November 12nd 2009)
Brazil and
England will promote the exchange of touristy
experiences during the 2014 World Cup and the 2016
Olympics
If
FIFA chooses England to host the 2018 World Cup, the
country will be, next to Brazil, the stage of the
main sport events of the next decade. This
convergence of interests brought together
VisitBritain and Embratur (Brazilian Institute of
Tourism) - tourist organs of both countries, who
formalized a cooperation agreement for the exchange
of experiences in the tourism sector and to promote
the image during the World Cup and Olympics.
"It
is very important to Brazil to learn about other
countries' experiences in the tourism sector when
they will or have already hosted big events. We want
to ally the knowledge that we have, especially
regarding the preparation for the Olympics and the
World Cup, with what other countries are
experiencing", said the president of Embratur,
Jeanine Pires.
|
The proximity with
other countries' organs that promote tourism,
like Australia and China who hosted the
Olympics, and Canada who hosted the winter
Olympics, will also be part of Embratur's
actions. Embratur already has a strategic plan
to promote tourism internationally, targeting
the 2014 World Cup.
|
|
